As a band, in LISTEN LOUDER's case a band of 3 people, we are stay busy promoting our music/shows and appreciation for Fan's support! A band can only expose itself to those that sign up with the Email list. Everyone who signs up for a bands mailing list has the option of becoming a "STREET TEAMER". Most people don't choose this option as their "Fan Status" because they don't know what a "STREET TEAM" is. A "STREET TEAM" is made up of dedicated fans that go farther than just to "LIKE" a band. This collection of fans goes out of their way to "FORWARD" the Fan Mail they receive about upcoming shows through the people they know who may take a liking to that particular band. On a band's Facebook page, there is a "SUGGEST TO FRIENDS" option that allows you to expose a band directly to the people you know who may in turn sign up for the mailing list and act as a dedicated "STREET TEAMER".
-Ponder this...
What makes a show fun? LOTS OF PEOPLE dancing, laughing, singing and celebrating in the escape that a band presets to their listeners!
-BUT-
How does a band gather ALL THOSE PEOPLE? Lets say a band of 3 each promotes an upcoming show to 20 people. That equals 60 people. Now out of that 60 people, lets say 20 show up. Now if your playing a show with bands that aren't playing a roll in promoting that same show, that band's following of 20 is as packed as its going to get.
-NOW-
Lets say that same 60 people that have been informed of a show decide to participate for a band's "STREET TEAM" and out of those 60, 20 of them EACH inform 10 people they know. NOW 200 PEOPLE know about this show and odds are....the attendance of a band's show will be WAY OVER 20. With a dedicated "STREET TEAM" a domino effect often happens which gathers enough people to make a show memorable!
LISTEN LOUDER is taking a different approach to their show schedule than they have in the past. At first, LISTEN LOUDER accepted EVERY SHOW for no pay which lead us to 2+ shows a week in towns within 100 miles of each other. LISTEN LOUDER started to realize that their fans would split the schedule. A small portion of fans would come to one show while the other small portions would plan to attend different ones. This was made easy for fans to do having SOOOOO many shows to choose from. Well our approach now is simple. Plan ONE show....Promote ONLY THAT SHOW. This syncs everyone to attend that ONE SHOW for its the only one available! This is a highly effective marketing and promotional approach to building a stronger scene for your band and your local music buzz!
-SOOOOOO. With a DEDICATED "STREET TEAM" and several weeks to promote ONE SHOW, a band should be able to PACK a club and put on a MEMORABLE show that people will talk about and have the desire to COME BACK!
-Good bands+Dedicated fans= Music Revolution!
FANS MAKE BANDS!!!----->You guys RAWK!
-Marcus Loyd of LISTEN LOUDER
www.reverbnation.com/#!/marcusloyd
